Beauty Industry

Olivia Rodrigo Joins Glossier as Celebrity Spokesperson

The ‘Drivers License’ singer will lend her voice to product initiatives, creative content and more.

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By: Charlie Sternberg

Associate Editor

Singer-songwriter and actress Olivia Rodrigo has joined beauty brand Glossier as its first-ever celebrity spokesperson.
 
The 19-year-old “Drivers License” singer will lend her voice and perspective to initiatives spanning product, content and creative campaigns, all while connecting with the Glossier community.
 
Rodrigo’s first Glossier campaign focuses on authenticity, centered on the motto, “You Look Good.” See Rodrigo promoting the campaign in an Instagram post below:
 

 
 
 
 
 
 
 
 
 
 
 
 
 
 
 

A post shared by Olivia Rodrigo (@oliviarodrigo)


To kick off the partnership, three of Rodrigo’s Glossier products of choice—Boy Brow pomade, Ultralip tint and Pro Tip liquid eyeliner—are now available in a bundle dubbed “Olivia’s Favorites.”

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Earlier this year, Glossier laid off over 80 employees, or about one third of its corporate workforce.

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